The system was designed as a continuous service layer embedded within the physical restaurant environment.

Digital interfaces, spatial flow, and service logic formed a unified experience that reshaped how customers discover, order, and receive food.

The platform established a new relationship between interface and environment, where digital behavior directly informs physical operations.

McDonald’s transitioned from traditional counter service to a digitally-driven global ordering ecosystem.

• Global deployment across 38,000+ locations
• The most widely used in-restaurant ordering system ever deployed
• Increased average order value through optimized upsell flows
• Integrated accessibility solutions at enterprise scale
• A new operational standard for digital-first foodservice

The system was designed as a continuous service layer embedded within the physical restaurant environment.

Digital interfaces, spatial flow, and service logic formed a unified experience that reshaped how customers discover, order, and receive food.

The platform established a new relationship between interface and environment, where digital behavior directly informs physical operations.

Ridgehouse led the design of McDonald’s kiosk and service experience system, including interface design, interaction models, and spatial integration.

Core system components included:

• Kiosk interface system
• Ordering and upsell logic
• Accessibility infrastructure
• Service flow and spatial integration
• Global design system for deployment at scale

Active
Operational
Global rollout achieved
Continuously evolving

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System Record
McDonald’s Digital Ordering and Service System
Deployed 2017